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Michelle Caers

Michelle Caers MBA


Michelle has over 20 years of experience in education and technology, where she has led teams in 6 successful start-up companies at various stages of growth. Michelle is also the Founder of DesignedUX, a strategy and design firm. Previously Michelle was an Entrepreneur-in-Residence (EIR) at the Ryerson DMZ a world leading accelerator for tech startups in Canada. Michelle is a frequent speaker at technology and education conferences and advises a number of start-ups on strategy, design and customer acquisition.

Jamie Gilgen

Jamie Gilgen BESc

Software Engineer

A passionate software developer with 16 years of programming experience, Jamie loves to build software that is functionally and aesthetically beautiful. Upon completion of a degree in Computer Engineering, Jamie worked at IBM for five years accumulating multiple awards and patents. Jamie has created several successful web applications, including Yoleo Reader. In her spare time Jamie loves to race her bike competitively.

Sandra O'Reilly

Sandra O'Reilly BDes


Sandra leads design at Crowdmark with a focus on user experience. With over 8 years of experience in graphic design and front end development, Sandra has worked on projects in a variety of industries. Sandra previously worked at York University for three years, designing accessible web applications and providing faculty training and support.

Wesley Moxam

Wesley Moxam BSc

Software Developer

Wes has been building software professionally for nearly 20 years for companies large and small. Wes is a long time contributor to open source software with contributions to Ruby On Rails and the Crystal programming language. Aside from building software Wes enjoys working on his small hobby farm, tending to his wine grapes and chickens.

Joshua Gorner

Joshua Gorner BEng, MMath

Software Developer

Josh is a detail-oriented software developer and computer engineering graduate hailing from Newfoundland. He’s had over 10 years of professional experience, including architecting key customer-facing features on web applications for CIBC and Soapbox, among others. In his spare time, Josh has volunteered as a programming workshop mentor, and enjoys trying to figure out where all those big new TV shows are going to be available in Canada.

Edwin Agbenyega

Edwin Agbenyega BEng, MSc

Software Developer

Edwin is a software developer with a passion for building interactive web applications and data visualizations. He spent 6.5 years at the University of New Mexico working with student data, during and after pursuing a masters in Computer Engineering. He enjoys learning languages, both programming and natural languages as well as playing the piano, and traveling.

Sheila Cassidy

Sheila Cassidy BA

Director of Operations

Sheila has 10+ years of experience in the post-secondary education space and is a proven operations professional. She was previously employed at Sales Talent Agency, with a dual role as Director of Operations and Managing Director Great Canadian Sales Competition (GCSC), an initiative she launched and developed across 80+ universities and colleges. Sheila began her career at Western University, developing her passion for education, which has been a consistent focus throughout her career. In her spare time, Sheila enjoys exercising, reading and watching the latest documentary series on Netflix.

Maggie Wood

Maggie Wood HBA, BEd

Customer Success Manager

Maggie came to Crowdmark after 2.5 years at Shopify, combining her passion for accessible education with experience working on SAAS. Before getting into tech, Maggie held teaching licenses in British Columbia and Ontario. A baseball lover, Maggie built a program to educate young Canadian ballplayers about their options in post-secondary. Maggie is a classically-trained vocalist, chorister and musical theatre actor, and when she's not at the ballpark you'll find her singing karaoke.

Lucy Mitchell

Lucy Mitchell BA/LLB, GradDip Teaching

Customer Success Manager

Passionate about education and learning, Lucy spent 4 years teaching in New Zealand secondary schools then moved to Vancouver to work in the EdTech industry. Lucy enjoys exploring Vancouver and spends her time hiking and skiing.

Paul Mitchell

Paul Mitchell BDes

Product Designer

Paul believes that a great user experience stems from a willingness to learn from and empathize with others. With over 10 years of experience in web and digital design, Paul is passionate about building, prototyping, and continually evolving web products. Employing extensive research, usability testing, and a human-centred design process, he designs experiences focused on simplicity, functionality, and accessibility. As an avid traveller, Paul enjoys gaining new perspectives and developing meaningful connections.

Dalen McClintock

Dalen McClintock BA, MA

Account Executive

Originally from Toronto, Dalen lived in China for 5 years where he completed his Master's Degree and developed an interest in teaching. Upon returning to Canada he joined the EdTech community and discovered a passion for helping instructors provide the best possible learning experience for their students through the use of technology. Outside of work, Dalen enjoys karaoke, mahjong, and traveling; he has also been known to engage in spirited discussions about GNU/Linux.

Diego Politis

Jessica Ianniciello B.Ed

Account Executive

Jessica came to Crowdmark after spending 4 years working at a health tech company serving academic researchers. As a former educator, she knows firsthand just how beneficial innovative technology is to the education sector. Jessica is passionate about STEM learning and engagement with youth, and was a part of the Social Enterprise World Forum Youth Advisory Council. In her free time you can find her playing the piano, learning a foreign language, or taking her pup to the dog park.

Virginia Woodall

Virginia Woodall BA

Account Manager

Virginia has worked in education for 10 years, both in post-secondary and high school environments. She has a consultative approach to client relationships, always striving to understand the root of clients' needs to best guide them on their user journey. In addition to learning and education, Virginia is passionate about theatre, comedy, and softball; these interests combine in her role as captain of a team in the Toronto Comedy Softball League.

Diego Politis

Diego Politis BEng, MSc

Account Manager

Diego completed his MSc in Biomedical Engineering, where he developed his interest in teaching working as a teaching assistant in the Departments of Systems and Computer Engineering, and Mathematics. He is passionate about technology, with a focus on how it can be leveraged to provide the best educational experience for both students and instructors. Outside of education, Diego has played soccer professionally in Greece and at the varsity level in Canada. He enjoys traveling and immersing himself in new cultures.

James Colliander

James Colliander PhD


James is an award-winning Mathematics professor with an active research program at the interface of partial differential equations, harmonic analysis and dynamical systems. He is interested in education and research policy and in new models of education delivery. He is the inventor of the Crowdmark concept.

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